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How
To Publish Your Own Newspaper Online
Back in the 1960s, Sam Walton started his Wal-Mart stores
exclusively in small towns. His thinking was there was
big money in small communities, business that larger
department stores were missing out on. Not only was
Walton right, but Wal-Mart grew to be the largest retailer
in the world based on that small town philosophy.
Today, a similar thing is happening in the news media.
The major TV networks, cable news channels, large daily
newspapers, and search engines like Google dominate
national and international news.
But when it comes to your local news -- the accident
on the corner, the events at your child's school, or
issues that |
concern your property taxes -- the
big media outlets can't even begin to cover those stories.
Sure, you're interested in what is going on in Iraq
and Washington, but I'm willing to bet you're even more
interested in what is going on in your own community
and neighborhood.
And publishers are starting to figure this out. Small
town newspapers and neighborhood publications are generating
big interest and handsome profits from advertisers.
Now advancing online technology is making it easier
than ever to publish your own newspaper. Web site technology
interfacing with database software is able to let anyone
easily click their way to a full-featured, professional
looking online newspaper.
You don't need to know any HTML or spend hours creating
your online pages. Everything is in a simple point-and-click
format.
Your newspaper can include everything from a news section
to display ads to a complete classified ad section that
lets readers place their own ads and send you payment.
Do you see some BIG possibilities? Ezine publishers
can now load all their information and ads online to
create their own smart looking newspaper. Their ezine's
short ads can now link to longer ads, even entire sales
letters, hosted on their newspaper pages.
Small and medium market newspaper publishers can easily
put their publication online, avoiding the huge web
design and database creation costs publishers faced
even a few years ago. Publishers can avoid the high
cost of paper and printing while expanding their information
in their online newspaper where size and length is cheap
and unlimited.
Do you have a strong interest in an issue, publish a
bulletin for your church, or pass out information on
your industry? Your own online newspaper would be just
the ticket to help you get your knowledge out while
expanding your reach and influence.
When two important trends collide, sparks fly and big
things happen. That's what we're seeing today as the
move toward local news AND the awesome capabilities
of online publication technology join to create nothing
short of a new media revolution. |
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