Archive for the ‘General’ Category

« Older Entries

Newspaper Advertising Strategy

Friday, January 15th, 2010

It is very hard to sell directly from a newspaper. Successful newspaper ads are all geared towards getting the reader to take an action that costs nothing such as making a phone call, coming in to the store, visiting a website, etc. If you tried to sell your product or service in a newspaper, you would need to take out a huge expensive ad in order to provide enough information to actually sell your product and the response would probably not be profitable.

Small newspaper ads are perfect for getting a reader’s attention long enough to drive them to a website for more information. You can use this strategy in a two or four inch size newspaper display ad or classified ad.

First, you must realize the overall goal of the newspaper ad is just to get the reader to go to your website. You do not need to use the ad to sell, let your website do that for you. Don’t worry it’s all easy to put together.

The key objective of this ad is to just get people with an interest in your offering to your website.

It is extremely simple for you to use the examples below in your own advertising.

For example, if you sell an investing newsletter you could simply use an ad such as “Secret Ways To Boat More” with “Secret Ways To Make More Money Investing”, www.yourdomain.com

Or if you sell a monthly membership to a site that offers video came codes and cheats you could take this example and replace “Do You Enjoy Boating?” with “Do You Enjoy Playing Video Games?”

I’m sure you can see the simplicity of using these examples for use in crafting your own advertisement. You don’t need to reinvent the wheel or spend 10 hours trying to make your ad perfect. Just take one of the examples provided and tailor it to your own offer or mix and match the ads to create something you like more.

Advertising your website in offline formats can be a great way to get very targeted buyers and leads to your website. And, you can do it for much less money than trying to tell your entire story in an expensive newspaper ad.

Tags: ,
Posted in General | No Comments »

Choosing The Best Fashion Magazines

Friday, October 16th, 2009

Over the years fashion magazines have evolved with the times. Editors have worked hard to establish an audience within a very crowded but popular market. This is of course great news for the budding and veteran fashionistas who seem to have an almost unlimited amount of choices on the magazine rack.

Fashion Magazines have grown to encompass so much more than fashion in many cases to allow publishers to broaden their appeal to a much wider audience, while others stoically cover fashion and fashion only.

Vogue Magazine

Undoubtedly, Vogue sets the standard by which all other fashion magazines are based or judged. At almost one century old, Vogue is the veteran of the genre and enjoys immense popularity and arguably the most name recognition amongst the popular fashion magazines. Designs in Vogue are popular established brands such as Yves Saint Laurent, Prada & Chanel. Vogue is strictly haute couture. Famous for the large size of their fashion spreads, the famous fall fashion issue can easily exceed 700 pages.

Every month Vogue Magazine features articles in health, fitness, travel, and an inside look into the home of famous celebrity designers. Though Vogue includes these features, the magazines strength lies primarily in the larger than life layouts with top models and designers.

Elle Magazine

Like Vogue, Elle Magazine features high fashion but the main focus is on designer lines more accessible and affordable than some of the more expensive lines like Prada, or Chanel. Elle Magazine features comprehensive and large fashion spreads as well as expansive sections on accessories and beauty are a mainstay in.

However, Elle Magazine has worked hard to expand its audience. Working aggressively worked to broaden their readership by including articles normally found in popular women’s magazines such as Cosmopolitan and Glamour. Elle, while staying true to its fashion magazine roots is seeking to redefine the genre by becoming a fashion magazine that also features serious women’s issues.

Harpers Bazaar

Harpers Bazaar is definitely for the true fashion enthusiast. Collections from all the fashion capitals are featured – New York , Milan and Paris giving its readers a broad eye view of upcoming collections from around the globe. Issues routinely include color themes and sizable accessory sections.

Harpers Bazaar works hard to set itself apart from the rest of the fashion magazines. Bucking the trend to delve into the territory of other popular women’s magazines, Harpers only features articles that are fashion related. This is evident in its slight size as Harpers is the smallest of the magazines in this particular genre. Harpers Bazaar is also the most affordable of the fashion magazines at only $8 per year.

W Magazine

W Magazine has been categorized as the most artistic of the fashion tomes. Weighty in size, W devotes a sizable amount of pages to their fashion spreads, allowing for a more unique and creative vision. W gives limited coverage to the older fashion lines like Versace and the like, and looks to the future with the hot up and coming designers like Kate Spade.

The increased popularity of celebrity weeklies is evident in W, as a large amount of the articles are devoted to celebrities and celebrity fashions. W has become a great blend between a fashion magazine and a celebrity mag. It is a perfect choice for those interested in what their favorite celebrity personalities are wearing, what their doing, and the latest fashion trends.

Tags: ,
Posted in General | No Comments »

Selling Your Home By Writing A Newspaper Ad

Tuesday, August 4th, 2009

Advertising your home is one of the most effective ways of attracting potential buyers and doing it the traditional way is still a tested and proven option. This means placing advertisementsin local newspapers in your area.

Home sellers need to advertise their home to as many targeted home buyers as possible and the newspaper is a popular medium for doing this. Despite the entry of electronic media, it’s still a preferred place to advertise a home for sale. In fact, even non-subscribers will normally get a copy of the Sunday newspaper to read through the classified ads.

In writing advertising copy for newspapers, there are some guidelines you can follow to succeed in attracting your target audience. Your newspaper ad has to be the hard-sell type meaning, straightforward and concise. Depending on your budget, you can either place a short ad or a longer one complete with a photograph of the home you are selling.
The headline itself should already grab attention. Determine the most important and attractive aspect of the home and describe them in short and catchy words. Some examples would be charming and spacious home, upscale urban condominium, beautiful secret garden and secluded hideaway. An example of a specific headline would be “Charming home beside a lake with pristine forest.”

The copy or text of your print advertisement has to be attractive, of course. It should easily catch the attention of the reader and entice him or her to take action. Keep your copy short and direct to the point but never make the mistake of abbreviating words or using too many details in just three lines in order to save money.

In describing the home for sale, avoid too many specific facts especially numbers such as those pertaining to the house area or lot area. Instead, use general terms to relay the same message such as a large house or spacious living room.
Use descriptive adjectives to enable readers and potential buyers to picture out the home they could be living in. Describe the home’s qualities such as its architectural design, layout and flow, special amenities and upgrades done, entertainment options and nearby attractions.

Remember to specify also the exact location, number of bedrooms and bathrooms, the sales price and your contact information. Putting the price information on top of the ad is also a good way of attracting serious buyers. You can then mention if your price is negotiable or if financing is available. Some people forget these important details and as a result, just let a good opportunity pass up.

Advertising in a magazine has some drawbacks compared to newspaper ads. This option is not likely to produce an immediate buyer and may actually take your home several months before it gets results. Also, few people read their magazines again. Magazine advertising is ideal if you have a small target audience.

Your best option then is to combine newspaper classified ad with online advertising to reach as many buyers as possible. Keep in mind that your goal is to heighten people’s interest in your home and make them look deeper into your offer.

Tags: ,
Posted in General | No Comments »

« Older Entries